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Episode 5 of The Last Dance hit on Sunday (May 3) and in the focus was the infamous "Be Like Mike" commercials from the 1990sThe Iconic Gatorade commercial has now been refreshed to bring inGatorade is taking it back to the '90s As part of its 50th anniversary, the brand has remixed the classic "Be Like Mike" commercial from the 1990s into three new versions, one of which is theArguably his most famous ad, though, came in 1992 The commercial, made by Gatorade, compels viewers to "Be like Mike," and became so ubiquitous that in 02, a basketball movie starring Bow Wow

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Be like mike commercials-Arguably his most famous ad, though, came in 1992 The commercial, made by Gatorade, compels viewers to "Be like Mike," and became so ubiquitous that in 02, a basketball movie starring Bow WowThe ads are part of Gatorade's 50th anniversary celebration Two other ads in the series encourage athletes to " Move Like Mike " and " Dream Like Mike " Watch the new video below

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After his success with Nike, Gatorade recruited Jordan to be its official spokesperson, and the result was the iconic "Be like Mike" ads that appeared in 1991 Source The YouTube channel ofAlthough Michael Jordan starred in many memorable commercials throughout the 1990s for major brands such McDonald's "Nothing But Net" spot and Nike's "Failure" ad, one of his mostConceived by Chicagobased agency Bayer Bess Vanderwarker, Gatorade's "Be Like Mike" campaign pivoted off Michael Jordan's stardom to help its product sell out of stores around the US By leveraging the most popular athlete of the 1990's and showing a highlight reel soundtracked to a simple yet catchy song, they were able to create one of the most popular sports campaigns of all time

Twentyfive years ago, one of the most famous commercials of all time debuted Gatorade's "Be Like Mike" Fans of a certain age are probably already hearing the jingle in their heads"I Wanna Be Like Mike" A Synthesis of Sports Marketing from Babe Ruth to Michael Jordan Senior Project submitted to The Division of Language & Literature Of Bard College By Michael John Duffy AnnandaleonHudson, New York May 18"Be Like Mike" is a Gatorade commercial featuring American professional basketball player Michael Jordan that originally aired in 1992 After seeing an early cut of the commercial, just featuring highlights of Jordan dunking , advertising executive Bernie Pitzel was disappointed

"It was a huge Nike ad slogan 'IAlthough Michael Jordan starred in many memorable commercials throughout the 1990s for major brands such McDonald's "Nothing But Net" spot and Nike's "Failure" ad, one of his mostWith Michael Jordan's popularity spiking again thanks to "The Last Dance," the "Be Like Mike" advertising campaign relaunched Sunday with a new spot featuring current players

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"Be like Mike" (Gatorade) Gatorade Via Youtube While nobody was fooled into thinking that Gatorade would give them the athletic prowess of basketball great Michael Jordan , that wasn't really the appeal of these '90s ads anywayGatorade's "Be Like Mike" ad campaign first aired in late summer of 1991, after Michael Jordan and the Bulls won their first of six titles AP Photo/Reed SaxonGatorade's iconic "Be Like Mike" ad campaign debuted in 1992 In 15, the sports drink giant aired a digitally remastered version of its original commercial, but now we have an entirely

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Sometimes I dream That he is me You've got to see that's how I dream to beI dream I move, I dream I groove Like Mike If I could Be Like Mike Like MikeAfter his success with Nike, Gatorade recruited Jordan to be its official spokesperson, and the result was the iconic "Be like Mike" ads that appeared in 1991 Source The YouTube channel ofPeople take their favorite ads seriously–witness the huge response to Inccom's list last week of the "The 10 Best Slogans of All Time," which popped up Wednesday on Diggcom and promptly

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Like Mike is a 02 American sports comedy film directed by John Schultz and written by Michael Elliot and Jordan Moffet Starring Lil' Bow Wow, Morris Chestnut, Jonathan Lipnicki, Robert Forster, Crispin Glover and Eugene Levy, the film follows an orphan who gets basketball talents after finding a pair of Michael Jordan's shoesOriginally from Andrews and McDonald, 01, p )We all wanted to be like Mike at somepoint — with Gatorade being the signature drink of so many athletes because of Michael Jordan Gatorade is taking it back to the 90s As part of their 50th anniversary, the brand has remixed the classic "Be Like Mike" commercial from the 1990s into three new versions,

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Directed by Brent Baker With Maxisnicee, Ricky Sanchez I Wanna Be Like Mike, is one of the most memorable marketing slogans of all time, it was one of the first of thousands of ad campaigns to utilize the worlds adoration of a sports icon to sell product It's easy to forget that before Michael Jordan was marketed as the best basketball player of all time, athletes were not marketed as teenWhile most advertisements come and go, the spirit of the "Be Like Mike" campaign continued to grow Over time, trying to "move like him and groove like him" has evolved into much more thanThe beverage company will release a new version of its classic Be Like Mike commercial By SunTimes staff May 1, , 504pm CDT Share this story

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All the success can be contributed to the "Be Like Mike" ads, which helped to persuade to anyone that this product is for them "When we signed Jordan, beyond the court he was pretty much 100 percent associated with Nike," Mannelly said "But after "Be Like Mike," Gatorade was all of a sudden part of the equationDonald Trump latenight tweeted "I like Mike" while disparaging LeBron James, causing Twitter memes and reaction to fly, with some asking, Who is Mike?Conceived by Chicagobased agency Bayer Bess Vanderwarker, Gatorade's "Be Like Mike" campaign pivoted off Michael Jordan's stardom to help its product sell out of stores around the US By leveraging the most popular athlete of the 1990's and showing a highlight reel soundtracked to a simple yet catchy song, they were able to create one of the most popular sports campaigns of all time

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Ad of the Day Jordan Himself Finally Appears in Gatorade's 'Be Like Mike' Revival Along with a slew of stars from Serena Williams to Cam Newton By Michael Mccarthy April 1, 15Gatorade also created GIFs from the first "Be Like Mike" ad, which can be found on GIPHY and used on Twitter, and added the "Be Like Mike" jingle to TikTok and Instagram stories Watch theGatorade increased their revenue from $681M to over $1B (Turner, 07, p 197;

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The ads are part of Gatorade's 50th anniversary celebration Two other ads in the series encourage athletes to " Move Like Mike " and " Dream Like Mike " Watch the new video belowIt's been 23 years since everyone confessed they wanted to be like Michael Jordan Now Gatorade is bringing back the iconic commercial, "Be Like Mike," blending retro with contemporary in a seriesThe full one minute version of the original commercial from 92

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The ad "Be Like Mike" debuted that summer after the Chicago Bulls and Jordan won their first championship, becoming a cultural phenomenon Continuing an already strong growth trend, one year after the campaign's debut, Gatorade's annual revenues increased from $681 million to over $1 billion (Turner, 07, p 197;Modern stars like Zion Williamson and Jayson Tatum are featured in a 'reimagined' Gatorade spot using the famous 'Be Like Mike getting a fresh look is an iconic Jordan ad campaign from23 years after Gatorade first aired the original Be Like Mike commercial, they celebrate their 50th anniversary with a remastered 'Be Like Mike' ad

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Arguably his most famous ad, though, came in 1992 The commercial, made by Gatorade, compels viewers to "Be like Mike," and became so ubiquitous that in 02, a basketball movie starring Bow WowEveryone wanted to be like Mike and every company wanted a piece of him In fact, the MJ brand was so successful in the 1980s1990s that one year after signing MJ to their 'Be like Mike' campaign;— Aug 8, 1991 Twentyfive years ago, one of the most famous commercials of all time debuted Gatorade's "Be Like Mike" Fans of a certain age are probably already hearing the jingle in

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Be Like Mike" is a Gatorade commercial featuring American professional basketball player Michael Jordan that originally aired in 1992 Michael Jordan in 1997 After seeing an early cut of the commercial, just featuring highlights of Jordan dunking, advertising executive Bernie Pitzel was disappointed"Be Like Mike" Created by Bayer Bess Vanderwarker for Gatorade in 1991, this slogan motivated millions of driveway ballers to stick out their tongues and do their best Jordan23 years after it first aired on TV, the Gatorade "Be Like Mike" ad is back Watch as Michael Jordan takes his victory shots at basketball games, hangs out with kids on the court in between and enjoys his Gatorade Citrus Cooler beverage On their 50th anniversary, Gatorade reminds us that there's no one like Mike

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Directed by Brent Baker With Maxisnicee, Ricky Sanchez I Wanna Be Like Mike, is one of the most memorable marketing slogans of all time, it was one of the first of thousands of ad campaigns to utilize the worlds adoration of a sports icon to sell product It's easy to forget that before Michael Jordan was marketed as the best basketball player of all time, athletes were not marketed as teenGatorade's "Be Like Mike" ad campaign first aired in late summer of 1991, after Michael Jordan and the Bulls won their first of six titles AP Photo/Reed SaxonGatorade's "Be Like Mike" ad campaign first aired in late summer of 1991, after Michael Jordan and the Bulls won their first of six titles AP Photo/Reed Saxon

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Gatorade throws it back with this classic ad "The return of Gatorade's iconic 'Be Like Mike' commercial during NBA AllStar Weekend is the perfect complement to our brand's continued 50th anniversary celebration in 15," Gatorade chief marketing officer Morgan Flatley reportedly said in a statementOne of the most memorable Jordan spots is the classic "Be Like Mike" Gatorade commercial Even nonbasketball fans are familiar with that phrase and the jingle from that ad, but it turns out itSome humorous ads make fun of other, more conventional ads For instance, a 1996 spot for Sprite, featuring basketball player Grant Hill, parodied the "Be Like Mike" ad and other commercials with sports stars A teen boy, after seeing Hill drinking Sprite, does the same – but he still misses the basket

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Gatorade turning 50 in 15 and to celebrate that milestone the sports drink has remastered one of its most iconic commercial's featuring its most famous endorser, Michael Jordan

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